POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Архив за 3 June 2008 г.

World news

Launched by Golden Heritage Foods LLC, the Barry’s Busy Bee Pure Honey product, in a 2-oz shaped bottle with a shrink-sleeve label, brings the likeness of animated feature film Bee Movie star, Barry B. Benson, to life.

When asked about the inspiration for the package, Golden Heritage CEO Dwight Stoller says: “Well, first of all, bees are rather small characters.

Graphic designer from Appleton, WI, Sheri Yerges represented lovely packaging design for a Soap Market.

If you love the smell of Japanese restaurants, then you’ll be excited to know you can experience the aromas of white rice, seaweed and fish wherever you go.

Cylindrical-shaped opaque bottle of black glass tied with a silk streamer - that’s the vision of Jennifer Candeloro, graphic artist from Filadelfia, on cider Forbidden Vodka.

New for 2008, Eckes-Granini of Germany has launched Yo Fruchtsirup – orange fruit syrup in new variants – now apple and peach.

Coca-Cola’s goal was to reposition its Nestea brand to communicate a positioning of “feel-good freshness” to attract new consumers in the refrigerated beverages section of the store.

Fruitsense from Old Orchard Brands in the US is a functional, vitamin-enhanced juice drink in large, lightweight plastic bottles typically reserved for the fruit juice aisle

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