POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Архив за 2 July 2008 г.

World news

Premium coffee gets “fully charged” with the launch of Full Throttle Coffee, a creamy coffee and energy blend set to be unleashed in the U.S. Pacific Northwest and Southeast regions this month before rolling out nationally in August.

Choclatea, a new line by Smile Chocolatiers has clean, and fresh, packaging. The illustrations are beautiful and a fun, almost wholesome look to the line.

UK wine agency Guy Anderson Wines has teamed up with Italian producer Enoitalia to launch what it describes as “a radical and stylish new brand with one of the most distinctive bottles on the market”.

Produced and packaged in Germany, Verity is the world’s first liquid, ready-to-drink, pure tea concentrate.

Rexam’s glamorous, high-tech pump and bottle combination for Avon Anew Ultimate Age Repair Elixir represents industry-leading standards of high-end, custom packaging manufacture and further underscores the customer benefits of Rexam’s global capability and cross-plant synergy.

First Drinks Brands has lined up a new look for its vodka fusion drink, Taboo, in the UK.

Constellation Europe is extending its Echo Falls range in the UK with a spritzer variant designed for women.

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