Pepsi has opened a nice on-line store where any on-line surfer and the brand’s fan can choose something from a wide selection various Pepsi-themed stuff and purchase it without leaving home. On the www.shop.pepsiusa.com anyone can shop for modern and vintage items with prints and graphics, and start (or expand) a red, white and blue collection.
The virtual store is definitely going to turn into a large community of Pepsi fans. The users can upload their photos to show how the brand fits into their lives. Those who share their photos with other visitors can get a 15% discount. Now, in the festive season of sales all the items are available at a nice price with 20% off at everything you buy plus a warm gift (a Pepsi POP scarf) for any purchase a registered user makes.