The well-known brand Diesel has launched a new provocative campaign ‘Be stupid‘. The global jeans manufacturer is assuring that there is nothing dumb about being stupid. It is sure that the brightest ideas appear in the heads of those who are not afraid to express themselves. At first, these ideas may seem stupid, but over decades they start to rule the world. So, be brave, be spontaneous, be yourself.
The shots for the ‘Be Stupid’ campaign were taken by photographers Kristin Vicari, Melodie McDaniel and Chris Buck. The bright posters are conveying the idea that if you are tending “not to be stupid”, you kill your dreams, the world’s greatest treasure.
The campaign is rebellious, it’s calling you to arms. The victory comes only if you break the rules and listen rather to your heart than to the words of other people. Follow your inspiration, be stupid, the prints say.