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Kit Kat Japan: Create a Packaging of Your Own

Global brands like to engage consumers in creating new packaging. Nestle’s Kit Kat is inviting the Japanese fans to take part in a creative project and design packaging of their own. The brand has launched its micro-website, where visitors can customize packs by adding their photos and special messages.

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Ten boxes cost ¥ 2,100 (about $ 23). The creations made by other visitors can be viewed in the gallery on the site. As for now there are dozens user-generated designs and yet more to be added.

www.popsop.com

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