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Indra Nooyi, CEO of PepsiCo – on the new approach to brand creation and development

Consumers are using coupons a lot more. They are making multiple stops in a particular shopping trip to get the best deal, and we have to vary our channel strategies very carefully,” said Nooyi.

“The ‘moment of truth’ used to be on the shelf … Now the ‘moment of truth’ is shifting to the home, because the consumer is planning what they are going to buy before they leave home.”


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