Starbucks Coffee and Arla Foods announced the launch of Starbucks Discoveries® chilled coffees and Starbucks Doubleshot® Espresso & Milk drink across the U.K. The two new ready-to-drink coffee beverages will hit the shelves in April across retail outlets and in every Starbucks coffeehouse throughout the U.K. from May.
Starbucks Discoveries® chilled coffee range of ready-to-drink coffees are available in three varieties – Seattle Latte, Aztlàn Mocha Latte (chocolate flavour) and Qandi™ Latte (caramel flavour) – inspired by the handcrafted lattes from Starbucks coffeehouses and flavours from around the world. In addition to the Starbucks Discoveries® chilled coffee range, Starbucks will also introduce Starbucks Doubleshot® Espresso & Milk drink, a delicious canned blend of two shots of authentic Starbucks® espresso, mellowed with milk and best served chilled.
Arla Foods, one of Europe’s largest dairy companies, signed a licensing agreement with Starbucks earlier this year for the manufacture, distribution and marketing of Starbucks-branded premium chilled coffee drinks, which will be produced at Arla Foods’ subsidiary Cocio Chokolademælk in Denmark.
Arla Foods is supporting the national launch of Starbucks Discoveries® chilled coffees and Starbucks Doubleshot® espresso drinks with a heavy-weight advertising and marketing campaign.