Tic Tac® kicked off the Shake, Share & Care program in support of Breast Cancer Awareness as well as all those affected by cancer. As part of its six-year partnership with CancerCare the brand has made an initial donation of $100,000 to organization and launched its official Facebook page to encourage fans to Shake, Share & Care by posting their kind acts in an effort to help the brand reach its goal of an additional $100,000 donation to the organization.
Tic Tac brand will contribute additional funds on behalf of consumers who get involved in an effort to spread CancerCare‘s mission of helping those affected by cancer. Fans are encouraged to visit www.facebook.com/tictacusa and share their acts of caring. For example, driving a patient to and from treatments or bringing a home cooked meal once a week to someone with cancer. For each person that shares their act of caring, Tic Tac will donate $5 to CancerCare, up to an additional $100,000.
Image Courtesy: Tic Tac USA Facebook page, GBK & Tic Tac Luxury Gift Lounge in Honor of 2010 Emmy Awards
The kick-off of Shake, Share & Care also marks the introduction of the brand’s limited edition Pink Grapefruit flavor Tic Tac. To help bring the positive message to a broader audience, this August Tic Tac also was a supporting sponsor of the GBK Luxury Gift Suite in Honor of the 2010 EMMY Awards Nominees and Presenters. The suite gave celebrities and influencers the chance to upload their own acts of caring to the Tic Tac Facebook page. In addition, each celebrity that visits the suite walked by the Tic Tac wall, a 8x12ft wall featuring a diamond pattern made entirely out of limited edition Pink Grapefruit and Freshmint flavor Tic Tac mints.