Brand consultants Wren & Rowe have developed Archanus label, the first brand of European wine produced from grapes grown using 100 percent homeopathic agriculture.
Tiny amounts of homeopathic product are used to treat fungi and insects. The first experiments were done in the Vinho Verde region, with the first harvest done in 2009, with a very limited number of bottles.
In 2010, new experiments took place in the Alentejo Region of Portugal. The grapes for Archanus Alicante Bouschet were harvested in the September 2010, the wine is now ageing in oak barrels, and it will be launched exclusively onto the Portuguese and Brazilian market in July 2011.
Brand owner, Manuela Ribeiro, sees a great future for homeopathic wines, “This is a new approach to agricultural practice, which I am sure will help to create greater balance in the natural environment.”