Wrigley Encourages Individual and Business Consumers to Create and Share their Version of Extra Gum

Have you ever thought of using innovative ways of greeting colleagues, friends and family, except a traditional greeting card? Wrigley has the solution for those seeking to surprise the ones they love and respect by rolling out a new offer entitled ‘My Extra Gum’.

My Extra Gum‘ is an online service from the world-renowned chewing gum producer Wrigley that allows users to create, customize and order the packs of the Wrigley products. The product titles available for customization include Extra Peppermint, Spearmint and Sweet Watermelon. According to Wrigley, the delivery will take 2 to 4 weeks.

So, the customers may visit online hub at MyExtraGum.com and choose from a variety of package templates. The themes offered include Easter, birthday, wedding, baby shower. Alternatively, they may view and select their favorite theme from a ‘Gallery’ or upload their own photos and add their message to be displayed on the pack.

A customized 15-piece pack of greeting (chewing gum) costs US$4.99.

Julie Goldman, Managing Director – Wrigley Global Upstream Innovation, says, “Not only is MyExtra an exciting innovation as Wrigley’s first ever custom-packaging offer, but it also allows us to help fans of Extra gum celebrate and share important moments in their lives, whether they are creating gifts, favors or personal keepsakes.”