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Honda’s New Channel 4 Campaign Invites Customers to the Alpacas’ World

Honda produced a series of short films to explore lives of people who use their Honda cars, ATVs, lawn mowers, generators, marine engines and motorbikes in unusual ways. The first film featuring alpacas and their owner Philippa Wills is to be shown tonight on Channel 4 at 10pm supporting a Cutting Edge documentary on plastic surgery.

An alpaca breeder from Oxfordshire, UK owns a herd of 100 woolly alpacas and uses her Honda ATV to ride around her 36 acres of land and take care of the alpacas. The film will tell viewers about Philippa’s unusual routine and her animals in the bumpers.

“I decided to take part in the Honda documentary because it sounded like fun,” commented Philippa Wills. “I use my Honda ATV every single day—it’s a true workhorse and an essential part of my business. Above all, it’s utterly reliable—which is crucial when you’ve got 100 hungry alpacas demanding food.  It’s extremely agile which is especially handy when you’re trying to herd them all together. It is also a comfortable ride which ensures that I spend many happy hours working with the assistance of my Honda ATV.”

A 90 second version of the film is available to view on a new website.
Visitors to the website will find out more about the film stars, e.g. about Clarissa who was born in a thunderstorm and is ‘crazy about chopped carrots’. Viewers also have a chance to ask Philippa questions about her herd, and an opportunity to name the next baby alpaca.

Honda’s successfully sponsored the Channel 4 documentaries which started in February 2010 celebrating the company’s UK manufacturing site in Swindon, Wiltshire. The company pays a lot of attention to the ‘human factor’. In March Honda searched for talented people in Britain.


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