Smirnoff rolls out the Season 2 premiere of its reality television show, Master of the Mix that was launched last fall for the first time. To deliver the show on screens, the leading vodka brand is partnering with BET Networks, the US leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience.
This year’s Master of the Mix differs from the first season show with an expanded cast from all over the United States. This year’s cast members include producer and host, Just Blaze, world famous DJ Kid Capri, model and actress Amber Rose, and Master of the Mix Season 1 runner-up DJ Vikter Duplaix, who will help to determine the next mix master.
“Master of the Mix Season 1 was such a successful, innovative dive into branded integrated content that we couldn’t imagine not coming back for a second season,” said David Tapscott, Brand Director, SMIRNOFF. “Plus the show gives us the opportunity to personify the vision and personality of the brand. SMIRNOFF is all about taking the night from ordinary to extraordinary through careful consumption, and our Master of the Mix show and cast members help bring that to life – whether on set or not.”
Master of the Mix is produced by GTM, a full cycle marketing and content development agency in partnership with Electus.
As the show kicks off on November 5, viewers will be able to follow the casting and top contestants from Los Angeles to New York on a Master of the Mix tour bus, where the selected DJs will mix it up and will be judged on their technical ability, track selection, originality, and crowd response.
Then the viewers and Facebook fans of the show will decide through online voting who joins DJ Scratch in carrying the Master of the Mix title. The crowned DJ will win $250,000 in cash and prizes.
The show will air Saturdays at midnight EST on BET, and will repeat Saturdays at 10:30 pm EST and 1:30 am EST starting November 12, 2011 on Centric, a 24-hour music and entertainment channel.