As part of its commitment to healthy lifestyle, Nestlé will sponsor one of the world’s biggest youth sports development programs, the International Association of Athletics Federations’ (IAAF) Kids Athletics program, for the next five years.
The global program encourages school children to participate in athletics and educates them about sport and a healthy lifestyle as well as support the development of future athletes.
“Nestlé’s global reputation in nutrition, health and wellness will help to ensure that the central goals of Kids Athletics are not only met, but enhanced,” said Lamine Diack, President of theIAAF. “The sponsorship will allow athletics to reach out to millions more kids to encourage them to take up a healthier lifestyle.”
Created in 2005, Kids Athletics reached a total of more than 1.5 million children in 100 territories by the end of 2011. Nestlé will help the IAAF to set up new Kids Athletics program, and extend existing ones. As part of its Healthy Kids program, the company will also continue promoting nutrition education, a balanced diet, greater physical activity and a healthy lifestyle to children between the ages of six and 12.
Healthy Kids programs have always been collaborating with national health and education authorities, child nutrition experts, or health experts and reached an estimated six million children in 60 countries in 2011.
The company also continues adapting the packages of its products to meet the needs of all, including children and eldery people.