The fashion giant Armani has extended its collaboration with Rihanna, started last year—in fall 2011, the brand launched the campaign for Armani Jeans and Emporio Armani Underwear featuring popstar from Barbados, who was also engaged in the creation of the new clothing items. In the previous promotion, the celebrity had a blonde pixie haircut, and now, for the new campaign she now has turned into a brunette and looks like a modern rock diva—the photos of the new 2012 Spring/Summer collections of the Armani’s both labels.
Photo: Rihanna in the 2012 Armani Ad Campaign, www.news.armani.com
“Thin layers and thick hair have never looked so enticing: Rihanna, shot in black and white, lays bare the finer qualities of Armani Jeans and Emporio Armani Underwear. Pieces like striped short denim shorts, lacy underthings, feminine camisoles, and impeccably sexy jeans may be easy to wear, but they’re anything but basic,” states the brand on its official website.
The brand is inviting to take a look at the images, shot in Dublin by Mert Alas & Marcus Piggott, the celebrated duo of photographers, before the images become part of the global campaign. Last fall, Rihanna replaced Megan Fox as a new face of Armani Jeans and Emporio Armani Underwear—now, the ‘Transformers’ star continues working with the fashion giant as a face of Giorgio Armani Beauty.