First people, then brands—Facebook is going to make the Timeline format, which was launched for individuals on the social network in 2011, available for companies. The new option for creating a picture-heavy and collage-like impressive profile was first launched in September for users from select countries and soon rolled out worldwide, but not for brands (as we remember, Google+ opened only for people in the beginning too, and invited brands only after several month following the official launch of the network).
Photo: How Coca-Cola’s branded Timeline Page would look like, www.mashable.com
According to Ad Age, which cites “executives briefed on the company’s plans,” Facebook will introduce the new profile page format for brands this month in the USA. It will give companies a new way to provide their fans with a deeper insight into the history of the label on Facebook in reverse chronological order (or even its actual history—now one of the top considerations is if FB Timeline allows brands to indicate and describe milestones in their history prior to the day of joining Facebook). The announcement is expected to be made at February 29 Marketer Conference, which will be hosted in NYC. “The new pages for brands will start in beta with a handful of partners and then be released to more marketers in stages, according to the sources. Facebook declined to comment on the product or the timing,” writes Ad Age.
As to the look of the page, Facebook VP-Marketing and Business Partnerships David Fischer commented to the source that “Timeline for brands would be ‘consistent’ with the Timeline look-and-feel, but not a carbon copy.” Brands will be able to take advantage of Gestures a to provide fans with more opportunities to express their opinion about something on the brand’s pag and intoduce their own box-like apps instead of traditional tabs. Wait until the last day of the month to learn more about the introduction of Timeline for brands.