Bacardi rum teams up with Spotify digital music service to roll out the next stage of the iconic rum 150th anniversary. Now, Bacardi sets on a tour with the Spotify Big Green Bus that will be making stops at some of the biggest music events of the second half of 2012.
The Spotify Big Green Bus will travel across theUnited Statesand will offer fans in-bus, online and offline music initiatives to provide them with in-depth music experience. The company will be organizing secret shows and festivals and let music lovers meet artists in the VIP Bacardi Bar.
“This partnership with Bacardi is an extension of our successful Spotify House at this year’s SXSW where we were able to create a live experience that spoke to our users’ passion for music and love of social media,” said Erin Clift, VP, Global Marketing Solutions, Spotify. “With the support of Bacardi rum we are now able to recreate that amazing experience for music fans across the United States.”
Bacardi has a long history of working with music brands. The brand is now very popular among online communities—it’s Facebook page has nearly 2.7 million likes. The pages now features is an integrated Spotify app—the BACARDI PartyStarter, which tells users of legal drinking age what they need to “throw a custom party” if they give some details on their preferences.
The Spotify Big Green Bus kicks off in Los Angeles in early August and will travel making stops in Portland, Austin, St. Louis, New Orleans and Miami.