Mercedes-Benz has created a new video ad promoting its latest telematics innovation, mbrace2, which helps drivers to stay fully engaged in their life, while stay safe when they’re in the Mercedes salon.
Entitled ‘All From One Place’ ad debuted yesterday during the 2012 US Open on CBS as part of the Mercedes-Benz’s sponsorship of the program. The campaign also has a digital extension in social media.
mbrace2 provides drivers with easy Internet access and custom versions of popular apps, which are called Mercedes-Benz Apps and include Facebook, Yelp and Google Local Search designed specifically for in-vehicle use. New remote access capabilities include Travel Zones/geo-fences, Curfew Minder, Driving Journal, Speed Alerts, Valet Protect and Remote Horns & Lights. The software is updated remotely via cloud networks.
“Now with mbrace standard across our entire lineup, all of our customers can stay connected to the information and people that matter to them,” said Bernie Glaser, VP of marketing, Mercedes-Benz USA. “With the latest generation, drivers can experience premium digital services in and out of their vehicles with the most comprehensive capabilities available in the market today. And best of all, because it uses cloud technology, they will benefit from having a system that will only get better over time.”
The ad will be airing through early November, with high-visibility placements during the 2012 Emmy Awards on ABC, NFL games on CBS and throughout popular network series season premiers. Top-rated cable channels such as Bravo, E!, ESPN, Discovery, The Food Network, National Geographic, TNT and USA will also broadcast the ad.
Digital campaign will target mostly tablet users and will be featured in a range of outlets covering the auto, tech, business and general news categories. MBUSA Facebook and MBUSA YouTube Channel will also share the product-related content.
Last year, the iconic automaker celebrated its 125th anniversary with various projects across the globe.