The fashion giant Louis Vuitton is a recognized traveling expert—on the annual basis, it releases its Louis Vuitton City Guide books to help people discover more about the cities they are going to visit or the cities where they already live. The printed guides traditionally include new revised addresses of stunning establishments, must-see hot spots, fine-food destinations and more. In addition, the brand offers people around the globe to get a sneak peek into the book by watching a short inspiring video dedicated to the city. The new series of spots for Louis Vuitton City Guides 2013 were shot by director Romain Chassaing, who managed to reveal the unique nature of each city’s in less than 3 minutes videos.
Louis Vuitton posted short video narrations about Paris, New York, San Francisco and Tokyo to its YouTube-channel. Each of the installments has two versions, English and French (plus the Tokyo one has also been translated into Japanese). Viewers will discover the secrets behind its famous cocktail, the Manhattan, in the NY spot, take a look at the wonders of the San Francisco Bay in the SF video, and learn a lot about diverse Tokyo hotels in the correspondent video. Each of the short focuses on one theme—it’s just like a teaser, an insight into the much more colorful and intriguing real world.
The Paris spot throws light on Parisian cafés and literature, revolving around the Saint-Germain-Des-Prés neighborhood in the second part of the stunning video. As to the 240-page book, on its official website Louis Vuitton states that “the 2013 edition studies every new trend that is shaking up the city, encompassing new establishments, curiosities, fashionable hot spots, fine-food destinations, and personal favourites. The guide also provocatively throws light on forgotten or hidden gems: five-star hotels, local diners, restaurants with daring young cooks or pastry chefs, fashion, chocolate, art, book, and interior design stores, artists’ homes, quirky museums, and much more.”