MINI Masters Extreme Driving to Promote JCW Models

Hard on heels of its extreme sport counterpart Red Bull, MINI, the master of the parking art and a rebellious symbol of NOT NORMAL lifestyle, is testing how fearless and reliable John Cooper Works’s cars are. Together with professional French rally driver and champion in free riding Guerlain Chicherit, Gravi-T and Paris-based production studio La Main Productions x PVS Company, MINI shot a breath-taking video of the first-ever unassisted 360° backflip.

The physics-defying experiment took place last week in the industrial port of Lyon, France, on a closed road.

With this piece of a highly viral content (it got 700,000+ views in less than 6 days) MINI aims to promote JCW model range in Europe and the U.S.

Among other latest MINI’s courageous endeavors is the Guinness World record set in late December 2012 for the longest wish list to Santa Claus. No doubt, that was a less dangerous experience than a somersault, however, as viral and fun as the latter.