Stop-motion is one of the favourite video techniques embraced by fashion brands like Louis Vuitton and Fendi. Another luxury brand, Hermès, uses an object animation in its latest campaign dubbed “Vive Le Sport” (“Long Live Sport”). There are four short spots directed by Simon Cahn that capture the spirit of the coming spring.
On the official brand’s website there is a map of the park with four zones that activate the videos promoting different products from the spring Hermès collection. Ties, pillows, bags, plates and more come alive in the clips, resting or playing outdoor games like croquet, ping-pong, leap frog and pétanque balls.
Nice audio effects like tweeting of birds and sneezing (apparently, after smelling flowers) add to the positive spring atmosphere of the promotion.