Heinz is bringing its ingredients to the very surface in its new limited-edition jackets designed by Irish pop-art artist Orla Walsh for the new flavour, Heinz Tomato Ketchup with Sweet Chilli.
Photo: A bottle of Heinz Tomato Ketchup blended with Sweet Chilli, without the jackets, www.facebook.com/HeinzKetchupUK (click to enlarge)
The two similar flamboyant designs combine the distinct pop-art aesthetics with the brand’s traditional visual approach. The bottle’s jacket, made of thin foam, features tomatoes and peppers in the background along with the “striking turquoise label,” as it is described by Heinz. The bottle of the new sauce also got the blue label. There is also the gold ribbon trim, which adds to the eye-catching, orient-inspired look of the bottle.
Photo: Photo: The bottle of Heinz Tomato Ketchup blended with Sweet Chilli, in the jackets, www.facebook.com/HeinzKetchupUK (click to enlarge)
“Joining forces with pop-art artist Orla Walsh is a great way to celebrate the launch of our new limited edition sauce. The jackets really help bring to life the vibrant new flavour and we believe the sauce will be just as exciting for consumers,” noted Sarah Davies, brand manager, Heinz Tomato Ketchup.
According to the brand’s Facebook page, Heinz has released only 557 jackets of each design. Consumers can get them in two ways, by winning or buying the bottle. From March 8 through March 22, they can enter a competition on the Heinz Tomato Ketchup UK page for a chance to win a Heinz Tomato Ketchup with Sweet Chilli and an Orla Walsh bottle jacket. The new product is priced at £1.59.
Walsh has been creating Heinz-inspired imagery for years—see more of her works, “commissions for Heinz” here. Her art pieces for Heinz (as well as some other food and drink brands such as Guinness beer and Jacobs coffee) recall another famous paintings of Campbell’s Soup Cans by the most prominent figure in the ‘brand-inspired’ American pop art of 60-s, Andy Warhol, who was subsequently featured on the Campbell’s festive limited-edition packaging in 2012 as a tribute for popularizing the brand.