News » Agency News, Design

Biweekly Design and Branding News Roundup: May 27 – June 11

Past two weeks seem to have been busy for some of the UK (and global) brand and design agencies. Some have been gearing up their clients for the summer 2013, others have relaunched their own brands radically. See a brief recap of what a dozen of selected design agencies have released over this short period of time.

1. The brand storytelling agency of London, Aesop, has created cheeky pack design and poster campaign for Bristows Traditional Bonbons, which is supposed to target teens with bold psychedelic colors and zany characters and communicate “the chew.”  The candies in a quirky packaging will appear on shelf in the UK June/July 2013.

Photo: Bristows Bonbons Traditional Bonbons, packaging and posters designed by Aesop

Photo: Bristows Traditional Bonbons, packaging designed by Aesop

Photo:  Bristows Traditional Bonbons, posters

Photo: Bristows Traditional Bonbons, posters

2. London-based Coley Porter Bell has designed the bottle and secondary packaging for a new Royal Salute Whisky marking the sixtieth anniversary of Her Majesty Queen Elizabeth II’s coronation.

 

Photo: Commemorative packaging for Royal Salute, designed by CPB

Photo: Commemorative packaging for Royal Salute, designed by CPB

Another fresh work from the agency is the name, branding and packaging for The hungry Wolf, the first branded product from Fresh Pak Chilled Foods—the UK’s largest dedicated manufacturer of sandwich fillings.

Photo: The Hungry Wolf range, packaging designed by CPB

Photo: The Hungry Wolf range, packaging designed by CPB

 

3. Parker Williams has designed the packaging for First Milk’s new product launch, Lake District Dairy Co. Quark—a versatile and naturally fat-free dairy ingredient that is great for cooking, baking and mixing. The product now sold in selected Tesco, Morrisons, and Sainsbury’s.

Photo: Lake District Dairy Co. Quark, designed by Parker Williams

Photo: Lake District Dairy Co. Quark, designed by Parker Williams

 

4. Pearlfisher has given birth to four projects lately (featured from the top to the bottom): a new brand of raw coconut water Unoco; brand identity and design for Genius, the UK’s leading gluten-free brand; branding for a new private members training gym The Library; brand identity and communications for a new range of high-quality nutrients called Strong.

Unoco_Identity

Photo: new brand Unoco, branding and packaging by Pearlfisher

Photo: new brand Unoco, branding and packaging by Pearlfisher

Photo: brand identity for Genius, the UK's leading gluten-free brand

Photo: brand identity for Genius, the UK’s leading gluten-free brand

Photo: Genius gluten-free range, posters

Photo: Genius gluten-free range, posters

Photo: The Library, logo

Photo: The Library, logo

Photo: The Library, marketing collateral materials

Photo: The Library, marketing collateral materials

Photo: packaging and identity for a new brand of nutrients, Strong

Photo: packaging and identity for a new brand of nutrients, Strong

 

5.  Design consultancy P&W has designed a range of finest coffee bags for the British retailer Tesco, as well as a range of gelato and sorbet for the US chain Fresh & Easy Neighborhood Market.

Photo: Tesco fine coffee range, designed by P&W

Photo: Tesco fine coffee range, designed by P&W

Photo: Fresh and Easy's new 'gelato' range

Photo: Fresh and Easy’s new ‘gelato’ range

Photo: Fresh and Easy's new sorbet range

Photo: Fresh and Easy’s new sorbet range

 

6. Lippincott, the global brand and design firm, has announced a new brand identity and positioning completed for Stanley Black & Decker, professional tools brand that has recently expanded into new industries like healthcare, security, infrastructure and oilfield services.

Photo: The Stanley logo, redesigned by Lippincott

Photo: The Stanley logo, redesigned by Lippincott

7. London-based Elmwood has unveiled a new private-label baby range, Little Big, created for Morrison’s.  The range launches in stores throughout June.

Photo: New Morrison's private-label baby range Little Big, designed by Elmwood

Photo: New Morrison’s private-label baby range Little Big, designed by Elmwood

8. Blue Marlin celebrated its 20-year anniversary and relaunched as a “brave” branding agency—with a new positioning and visual monochromic identity.

Photo: New bluemarlin's black-and-white logo

Photo: New bluemarlin’s black-and-white logo

9. The patented packaging manufacturing firm Burgopak Healthcare & Technology  has created the structural design and manufacturing of the packaging for the KX365—the first sports-nutrition product of KX GYM, a private health & fitness members club based in Chelsea, London. The name, positioning and strategy for the brand has been developed by Haime & Butler.

Photo: Burgopak's slider packaging for KX365

Photo: Burgopak’s slider packaging for KX365

10. Lewis Moberly has designed the visual identity based on a cutom develop font for leading French retailer Monoprix, and created a new strategic brand architecture including identities for their sub branded, smaller convenience stores.

Photo: New identity of the Monoprix, a French retailer

Photo: New identity of the Monoprix, a French retailer

Another latest work is the name, identity and packaging design for a new brand DIVINO—perfect dessert that is served naturally in the fruit shell. Launched online and in selected stores.

Photo: new Italian gourmet brand of sorbet served in natural fruits, DIVINO

Photo: new Italian gourmet brand of sorbet served in natural fruits, DIVINO

 

11. Global brand firm Brandimage has repositioned G.H.MUMM’s Cordon Rouge range with a new brand identity. The design aims to reinforce the brand’s famous attributes whilst expressing its noble heritage and the individual personality of each cuvee.

Photo: new packaging for the Gordon Rouge cuvee of the famous G.H. Mumm champaign

Photo: new packaging for the Gordon Rouge cuvee of the famous G.H. Mumm champaign

12. Bulletproof has recently released two big projects: re-launch of the Georgia-Pacificʼs Communication Paper brand, and the packaging for new Strongbow Dark Fruit variant, which is to launch is the UK next month.

Photo: packaging for the Georgia-Pacificʼs Communication Paper, another range

Photo: packaging for the Georgia-Pacificʼs Communication Paper

Photo: package design for the new variant of Strongbow cider, developed by Bulletproof

Photo: package design for the new variant of Strongbow cider, developed by Bulletproof

13. ButterflyCannon has created the latest edition of “American Summer” bottles for Chandon to be rolled out in the non-American markets. The design kept the elegance and playfulness of the original concept whilst replacing the Americana with a more globally recognized nautical theme. The new Chandon Limited Edition Summer bottles will be available in both 750ml and 187 ml formats, throughout the summer of 2013.

Photo: The Summer 2013 edition of Chandon champaign, designed by ButterflyCannon

Photo: The Summer 2013 edition of Chandon champaign, designed by ButterflyCannon

related

Ads by Google