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Global ad market grows 1.9% in Q1 2013, Nielsen reports

The latest report by Nielsen, Global AdView Pulse lite reveals that in the first quarter of 2013 advertising expenditure has been growing on the global scale, showing an increase of 1.9 percent ($76.6 billion) as compared to the same period in 2012.

Major highlights:

By region. While in the North America the ad spend has remained on the same level, Latin America experienced the biggest of all regions year-on-year increase of 11.9% for Q1. In Europe, vice versa, the ad spend continues to decline with a 4.4 percent decrease. In the Middle East & Africa, there has been a 2.9% increase in the ad spend, except Egypt where the index has declined by 20 percent. The Asia Pacific region has shown a 5.8 percent increase for Q1, with the overall increase of roughly 20 percent in China, Indonesia and Philippines.

Pic.: Changes in ad spend by region, Q1 2013

Pic.: Changes in ad spend by region, Q1 2013

By media. The report shows that television has dominated with a 59% share in the structure of media investments, followed by printed newspapers (18.3%) and magazines (9.4%). Online advertising has shown an overall growth of 26.3%, with the biggest increase of 33.2% in the Asia Pacific and 48.2% in Latin America.

Pic.: Changes in ad spend by media in different regions, Q1 2013

Pic.: Changes in ad spend by media in different regions, Q1 2013

By market sectors. The Industry & Services companies have increased advertising for the first quarter by 8% year to date (YTD), of which the Financial and Automotive sector shown a decrease of 2.9 and 5.1 percent respectively.

Pic.: Changes in ad spend in % by sectors

Pic.: Changes in ad spend in % by sectors

Pic.: Category rank and share of spend, Q1 2013

Pic.: Category rank and share of spend, Q1 2013

The list of Top 20 Global Spenders in the Q1, 2013 YTD
  • Procter & Gamble
  • Unilever
  • L’Oreal
  • Ford Motor Company
  • General Motors
  • Toyota Motor
  • AT&T
  • Volkswagen Group
  • McDonald’s
  • Honda Motor
  • Microsoft
  • Nestle
  • Time Warner
  • Nissan
  • PepsiCo
  • MARS
  • Chrysler
  • Pfizer
  • The Coca Cola Company
  • Johnson & Johnson

Among other findings, Nielsen’s report reveals that global consumer confidence has increased by 2 points from Q4 2012.

The full version of the report in PDF can be viewed here.

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