Monthly package design and branding news roundup: July 2013

Our traditional Friday design news roundup features 12 latest packaging and branding projects that caught our attention. 

1. London-based design consultants Springetts have developed an identity for the communication campaign and for an internal conference of the global paints and coating expert Akzo Nobel.

Photo: Akzo Nobel's Inspire identity
Photo: Akzo Nobel’s Inspire identity
Photo: Akzo Nobel's Inspire identity
Photo: Akzo Nobel’s Inspire identity

2. JDO has been working with Shepherd Neame to create a beer range for their Whitstable Bay brand. The creative team was asked to retain the premium nature of the brand whilst moving it to a more contemporary positioning that would appeal to both trade customers and end consumers.

Photo: Shepherd Neame's Whitstable Bay beer range
Photo: Shepherd Neame’s Whitstable Bay beer range

3. The Plant has launched a rebrand of MasterChef that includes a complete overhaul of the brand and a strategic repositioning, which takes the brand into food, publishing, kitchenware a more profound online presence, as well as a complete redesign of the television assets.

Photo: MasterChef's updated logo
Photo: MasterChef’s updated logo
Photo: MasterChef's kitchenware packaging
Photo: MasterChef’s kitchenware packaging
Photo: MasterChef's billboard
Photo: MasterChef’s billboard

MasterChef is now the world’s biggest food communication brand with 37 separate productions globally.

4. BrandOpus has worked with the UK’s leading independent manufacturer of sugar confectionery, Tangerine, to create Candyland, a single consumer-facing brand that will consolidate their wide portfolio of sugar confectionery brands, including Wham Bars.

Photo: Candyland sweets
Photo: Candyland sweets

5. Integrated brand design agency bluemarlin has finished a number of packaging projects among which are: Nestle’s MAGGI Just for 2;  brand development for Extreme, a new brand from Vimto Soft Drinks; and a new packaging for SCI-MX Nutrition, a leading brand in the sports nutrition category.

Photo: Nestle's "Maggie for two" packaging
Photo: Nestle’s “Maggie Just for Two” packaging
Photo: Extreme, a new soft drink from Vimto
Photo: Extreme, a new soft drink from Vimto
Photo: packaging for the SCI-MX Nutrition brand
Photo: packaging for the SCI-MX Nutrition brand

6.  The Brand Union Stockholm has developed the packaging for a new ABSOLUT VODKA range, Absolut Craft, born in a partnership with the renowned bartender and mixologist Nick Strangeway. The concept is tailor-made to meet the exacting requirements of the world’s leading bartenders, with an initial range comprising Bitter Cherry, Smokey Tea and Herbaceous Lemon flavors.

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Photo: ABSOLUT CRAFT vodka trio
Photo: ABSOLUT CRAFT vodka trio

7. CARTILS has recently unveiled two packaging projects for the Eastern European alcohol drinks market: Heineken’s Zlatopramen Mystery (Czech Republic) and Carlsberg’s Baltika Praha and Baltika Munchen variants (Russia).

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Photo: Heineken's Zlatopramen Mystery
Photo: Heineken’s Zlatopramen Mystery
Photo: Heineken's Zlatopramen Mystery
Photo: Carlsberg’s Baltika Praha and Baltika Munchen
Photo: Carlsberg's Baltika Praha and Baltika Munchen
Photo: Carlsberg’s Baltika Praha and Baltika Munchen

8. Product Ventures in collaboration with Colangelo have designed packaging for the Trojan’s new, debut product in the personal lubricant category. The result is a premium, tactilely engaging, gender-neutral, and easy-to-use packaging.

Photo: Trojan's lubricant range
Photo: Trojan’s lubricant range

9. Pearlfisher London has created new ‘Heart of Adventure’ brand identity and brand guidelines for the North Wales Outdoor Sector. The brand positioning statement for the company was developed last year.

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Photo: ‘Heart of Adventure’ brand identity
Photo: ‘Heart of Adventure’ brand identity