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Weekly package design news roundup: July 24-July 30

Here are the seven latest package design and branding works that caught our attention.

1.US-based McLean Design has developed packaging for an über-healthy German-style quark Elli Quark that has been recently launched in the American market. The challenge was to present it as captivatingly different but not strange, European but not elite gourmet.

 

Photo: new Elli Quark dairy product for the U.S. market

Photo: new Elli Quark dairy product for the U.S. market

Photo: new Elli Quark dairy product for the U.S. market, another flavor

Photo: new Elli Quark dairy product for the U.S. market, another flavour

 

2. Pure has redesigned the Naturally Tasty sandwich brand owned by Greencore, the world’s largest sandwich manufacturer, and currently stocked exclusively by WH Smith.

Photo: Naturally Tasty sandwiches

Photo: Naturally Tasty sandwiches

Another latest project is the brand name and packaging for new fruit based pouches Go Fru, ambient snack products that combine fruit with whole milk yogurt or fruit with coconut milk.

Photo: Go Fru yogurts

Photo: Go Fru yogurts

3. CARTILS has redesigned the brand of carbonated soft drink, Jolly Shandy, for Carlsberg Hong Kong. The result was an increase in sales of 30% over the same period the year before.

Photo: redesign of the Jolly Shandy packaging

Photo: redesign of the Jolly Shandy packaging

Another project is the packaging design and branding for Harry Brompton’s, a new alcoholic ice tea introduced in the British market in July.

Harry Bromptons HarryBromptons closeup

Photo: Harry Brompton's alcoholic tea

Photo: Harry Brompton’s alcoholic tea

4. Jkr has created a new identity for Unilever’s training facility ‘Four Acres’ which has recently opened in Singapore. With the name ‘Four Acres’, the Singapore campus is only the second of its kind in the world for Unilever and the first outside of the UK. The Four Acres logo uses selected icons from within the Unilever brand mark and arranges them in the form of a tree, an allusion to the ‘tree of knowledge’ and the themes  of learning, development and growth that are central to the Four Acres experience.

jkr - Four Acres Logo[2]

Photo: Unilever's Four Acres branding: logo and stationery materials

Photo: Unilever’s Four Acres branding: logo and stationery materials

5. The UK/Brazil agency Casa Rex has redesigned the brand, packaging and communication identity for Glysolid, a traditional, well-known brand in the Italian hand care market.

Photo: redesigned packaging for the Glysolid hand creams

Photo: redesigned packaging for the Glysolid hand creams

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