Kimberly-Clark in co-promotion with Colgate-Palmolive revitalize online couponing

Kimberly-Clark in a joint-promotion with Colgate-Palmolive have launched a coupon website in the USA, Pick Up the Values, to provide parents with tips and coupons for the companies’ personal care brands. This is expected to help mums and dads find better solutions for organizing the routine and budget of their families.

Pic.: The header of the site

The new online destination was created in response to the latest findings of the Survey of the American Consumer, which revealed that over two-thirds of parents use technology to make their life more organized and stretch their budgets in the most effective way.

The site offers coupons for Kleenex facial diapers, Huggies diapers and wipes, Kotex products, Viva and Scott paper towels, Kleenex brand facial tissue, Cottonelle toilet paper and more. For tips and expert insights, parents can proceed to the Facebook page, Pick Up the Values, which features daily real life solutions from experts in parenting—bloggers Jim Higley of Bobblehead Dad, Silvia Martinez of Mama Latina Tips and Tara Kuczykowski of Deal Seeking Mom. The community, which was previously called Healthy Routines, was founded back in 2012 and now has more than 104k fans.

“We found that more and more parents are going online to find ways to make ends meet—whether it’s searching for coupons or looking for helpful pointers from other parents in a similar situation,” commented said Lori Borchardt, Brand Manager at Kimberly-Clark.

Brands that live in the “family&home” universe often offer its consumers advice on how to get maximum of their housekeeping and parenting efforts. For instance, Johnson’s Baby educated young Australian mums using a wall of tips from experienced mothers and IKEA has recently launched a campaign to explain how to make the most of minimum space.