News » Technology

Music band Arcade Fire partakes in the latest Google Chrome experiment to promote its new track Reflector

Arcade Fire, a Grammy-winning indie rock music band from Canada, has collaborated with Google to create an interactive video for its new track, Reflektor, in which the desktop or mobile users can add different visual effects as it’s playing. The project comes as one of the open-source Google Chrome experiments.

The video, filmed in Haiti, narrates a story of a young woman who “travels between her world and our own.” The tech creative team uses a strong visual voice revolving around symbolism and mysticism to tell the story. The interactive HTML5 experience can be accessed at the dedicated site justareflektor.com. Viewers of the film, directed by Vincent Morisset, can get engaged into the visual narration by creating various light, water, mirror-esque effects with a mouse (on the computer) or a touchscreen (with a finger).

The developers allow the public to discover all the tech details of the “Just a Reflector” interactive piece in the explanatory section on the site. The information about the technologies used to implement the project is available in more than 20 languages. View the highlights on the technologies in the image below. There’s also a traditional, non-interactive version of the video.

chrome_experiments_arcade_fire_reflektor_01

Pic.: The details about the web technology used in “Just a Reflektor” (click to enlarge)

It’s not the first time Arcade Fire uses technology in its music clips. In 2010, they created an emotional film for the We Used to Wait track by integrating a personalized experience with Google Maps into the video.

related

Ads by Google