Virgin America has revealed the airline safety regulations in an action-packed video, full of dance moves and singing. The 5-minutes clip illustrates the key rules of onboard culture in the way that would engage and entertain anyone. The company is also calling the U.S. audience to show off their own best moves for a chance to get featured in the 2014 choreographic video tutorial.
For the project, Virgin America has tapped the director Jon M. Chu, the choreographers Jamal Sims and Christopher Scott, as well as recognized dancers including Todrick Hall and Madd Chadd. The musical narration revolves around the essentials of onboard behavior, such as fastening seat belts and using oxygen masks, storing personal electronics devices and complying with the lighted information signs.
Virgin America also encourages U.S. residents over 18 years old to showcase their talent in the “Safety Dance Battle.” They can submit their dance moves via an Instagram video, from ballet to break-dance, using the #VXsafetydance hashtag. The audition is running from October 29 through November 22. Five qualified, will select just one winner who will receive an opportunity to star in the 2014 version of the Virgin America in-flight safety video, and will also get a round trip for two anywhere on the Virgin America network.