Ford Motor Company and The Coca-Cola Company have collaborated to design a car with sustainability in mind. Together they have presented the first-ever vehicle with the interiors that feature fabric made of the same renewable materials that are used to make Coca-Cola’s PlantBottles. This is the first time the technology behind the Coca-Cola plant-based PET plastic bottle was leveraged to create something not in the packaging field.
The Ford Fusion Energi, a plug-in hybrid version of Ford’s popular sedan, became the basis for the new design project. The car, which was “born to live green,” became yet more eco-friendly with its unique interior designed in the black and green color scheme. The seat cushions, seat backs, head restraints, door panel inserts and headliners got all covered with the fabric manufactured using the Coca-Cola PlantBottle technology, first introduced to the market in 2009. The Ford Fusion Energi vehicle will arrive on display later in November at the Los Angeles Auto Show, says the press release.
The design partnership between The Cola-Cola Company and Ford Motor Company (the giants that reach billions of people across 200+ countries globally), started last year. The research teams of both companies combined their forces in applying recyclable and renewable technologies behind Coca-Cola’s PET, partially made of plants, for creating sustainable fiber to produce durable, automotive-grade PET fabric from PlantBottle for a vehicle’s interiors. Ford decided that its Fusion Energi, a plug-in hybrid vehicle, will be the perfect “platform” to test the new fiber.
“By using PlantBottle Technology in a plug-in hybrid, Ford and Coca-Cola are showing the broad potential to leverage renewable materials that help replace petroleum and other fossil fuels, reducing the overall environmental impact of future vehicles,” said John Viera, global director of sustainability and vehicle environmental matters at Ford.