Gucci is extending its fashion-forward philanthropy initiative, Chime for Change, through a competition for technology developers. The fashion giant is launching a hackathon called “Chime Hack” in early December where engineers, product designers and project managers will be developing mobile applications to support girls and women globally.
For the event, Gucci has teamed up with Twitter and the San Francisco-based female tech community Women Who Code in creating a platform for apps that are to contribute to improving lives of women across the globe in three core domains—education, health and justice. The hackathon that will be held on December 5-7 following TEDWomen 2013 in San Francisco, will see more than one hundred invited and accepted hackers.
The participants will develop their apps and presenting them to the judges during the three busy days. The effort that perfectly syncs with TedWomen 2013’s theme “Invented Here” will also tap into social entrepreneurship and initiatives that encourage girls and women to participate in the tech area. The works will be judged by recognized experts and the winners will be awarded with prizes from a range of sponsors including Gucci, Kleiner Perkins Caufield Byers, Hearst Magazines and the Skoll Foundation.
Applications are accepted here through November 25—in the coming weeks, Gucci will unveil more details about the event. At the moment, Gucci announced that invited participants of Chime Hack will include Andrew Bosworth (Facebook), Dick Costolo (Twitter), Hugo Barra (Xiaomi) Susan Wojcicki (Google) and Phil Wise and Annie Fox (Hearst Magazines).
Though the Chime For Change initiative is relatively young—it was launched in spring 2013,—it has already managed to raise $4.4 million to provide an extensive support to 260+ projects in 81 countries through 87 nonprofit partners.