Coca-Cola partners with the creative community Talenthouse to engage global artists in developing a clip for the brand’s 2014 World Cup anthem, “The World Is Ours” by David Correy. The entrants are encouraged to share their short videos for a chance to see the footage featured in the final ad.
The submissions should reflect the “moments of happiness,” and highlight the power of football that can unite people regardless of their age, beliefs, background or aspirations. The message of final video is to resonate across the globe and reach every fan in the broad audience of the event. This effect will be achieved only by featuring real insights into real people’s lives.
“The moment is yours—being picked for the team, scoring a goal that wins the game, a child’s first step, graduating with honours, getting the job of your dreams, getting the girl, taking a roadtrip with friends, dancing ‘til dawn at a festival, your first gig, watching the stars, an unexpected compliment, running through a summer storm or a cold Coca-Cola on a hot day,” says the brand in the creative brief. “Coca-Cola are looking for moments that unite us and move us, that celebrate us. ‘The World is Ours’ and it’s your moment to shine.”
The submissions should be max. 10-15 second long. There’re 29 days to go.
The official page of the competition reads that a minimum of 20 video clips will be selected. The footage will be used to craft a global music video that will be released in April 2014. Three works, selected by the jury, will receive full credit and rewards of $1,000. The enty that generates most public votes will receive $1,000.