In attempt to promote its “Live young” philosophy and entertain youth ahead of and in time for Valentine’s Day, the Danone-owned water brand evian is launching a social-media campaign developed and executed by We Are Social.
Users of Facebook, Twitter, Instagram or Pinterest in the UK or the US may tweet evian using the hashtag #ILoveYouLike to complete the sentence “I love you like” and spread the love message further. Evian will reply to their tweets with playful messages such as “I love you like Batman loves Robin.”
Evian fans will also be encouraged to share their suggestions of how to complete this sentence on Facebook to be in with a chance of winning exclusive evian Valentine’s Day prizes . The competition will run on a number of evian’s local Facebook channels including the UK, France and the US with the best suggestions shared across the brand’s global channels.
As Laurence Foucher, global digital manager at evian says,“people are often reluctant to get caught up in the usual Valentine’s cliches, so we’re hoping this campaign encourages them to have some fun with their loved ones instead.”