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Coca-Cola tells what happiness sounds like

Coca-Cola, committed to spreading happiness throughout the globe, released a special set of music remixes to celebrate International Day of Happiness yesterday, March 20. The set combines some episodes from other songs and guarantees a maximum “happiness giving” effect.

The Happiness Remix, produced by celebrated music experts Rock Mafia, comes as a coherent fusion of the signature Coke’s melody with beats, motifs and rhythms from 17 songs by indie musicians from all across the globe. The tracks used for the Coca-Cola’s piece were all created by emerging artists with happiness in mind and were inspired by the places that trigger sheer happiness and delight.

Working on the track, Tim James and Antonina Armato from Rock Mafia collaborated with such music celebrities as Miley Cyrus, Selena Gomez, Aloe Blacc and Mariah Carey as well as music psychologist Professor Adrian North based at Curtin University in Australia, who provided producers with an insight into the brain’s reaction towards music. His research on the psychology of music can be found here.

The 3-minute video features bright moments from various parts of the globe. It includes both scenes from Coke’s ads and fragments featuring the artists. The footage was recorded at places packed with summer light, at night clubs that staged music performance, in the studios and concert halls, in the streets and at many other spots, where people enjoyed their moments of happiness.

“The Coca-Cola brand mission is to refresh the world and inspire moments of happiness,” said Joe Belliotti, Head of Global Music Marketing, The Coca-Cola Company. “We’re celebrating International Day of Happiness by releasing a song that we hope will literally make people feel happy. It’s up to music fans to decide, but we hope everyone enjoys listening to Happiness Remix.”

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