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Design in Sight competition by The Big Picture unveils a short list of design students who re-imagined iconic brands

Design in Sight, a competition run by leading design research agency, The Big Picture, has unveiled a shortlist of design students from across the UK.

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Photo: Tom Wood, Nottingham Trent University (Malibu)

Entrants have been tasked to re-imagine an iconic brand for the future and then 14 students were shortlisted by an esteemed panel of FMCG brand marketers, designers and research. The competition was run across 25 universities and students had a choice of 20 brands which included Andrex, Maltesers, Dove, Häagen-Dazs, Daddies Sauce and Malibu.

The shortlist includes Matthew Crowley, Cardiff Metropolitan University (SMA), Eleanor D’Eath, Nottingham Trent University (SMA), Hannah Marie Dodd, Leeds University (Dove), Ben Fullerton, Nottingham Trent University (Goodfella’s), Mathew Hill, Coventry University (Andrex), Harriet Kennedy, Nottingham Trent University (Nature Valley), Joshua Krohn, University of Northampton (Panadol), Catherine Jamieson, Nottingham Trent University (SMA), Hayley Lowndes, Nottingham Trent University (L’Oreal), Lekha Nanavati, Nottingham Trent University (J2O), Bethany Olechnowicz, University of Northampton (Shredded Wheat), Chanel Stracey, Nottingham Trent University (Goodfella’s), Alexandria Vernon, Nottingham Trent University (SMA),Tom Wood, Nottingham Trent University (Malibu).

The entrants were judged by such experts as David Cousino, Global Consumer Marketing Insight Director, Skin Care and Pitch at Unilever, Dan Germain, Global Head of Brand and Creative at innocent, Andrew Barraclough, Vice President of Design at GlaxoSmithKline, Paul Taylor, Executive Creative Director & Partner at BrandOpus and John Cassidy, Managing Director at The Big Picture.

The shortlisted entries will be showcased at a strictly invite only Awards Ceremony on 12th June in Central London where one student will win a £500 cash prize and a month paid internship at BrandOpus and one spent at The Big Picture. There is also a People’s Choice Award where people can vote for their winner via the Design in Sight website.

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Photo: Hayley Lowndes, Nottingham Trent University (L’Oreal)