London brand design agency d.studio together with PR company Bottle have created a fun spot highlighting a serious problem, bowel cancer—the second biggest cancer killer in the UK.
The video features an illustrated character named Bodie who experiences 5 main symptoms of bowel cancer. According to statistics from the organization Bowel Cancer UK, 9 in 10 patients with the decease can be treated if diagnosed early. The challenge was to raise awareness of this specific type of cancer that is fatal in most cases—people usually put off seeking treatment because of embarrassment.
Bodie on behalf of the agency also invited people to tweet their embarrassing body stories to get across the message that we should listen to our body when it talks and check our health condition regularly.