The Brazilian cookware brand Tramontina is promoting its BBQ set with a unprecedented project, “Biblia Definitiva Do Churrasco” (The Bible of Barbeque). This book features all physical tools one may need to cook a perfect steak.
The book was created by ad agency JWT Brazil. Each page provides cooks with various items that they might need during the barbeque cooking session. For instance, the first page made of charcoal can be used to set the fire, the next paper pages (the fire starter and fan) are for making the fire big.
Each of the pages syncs with one step of the cooking process. The pages transform into lots of tools including an apron, kitchen cloth, aluminum foil, salt-crusted page, sharpening and cutting board.
The one-of-a-kind book is not available to purchase, but it was distributed among a few “master barbeque chefs,” the spot says. The simplified version of the edition will also arrive in select Brazilian stores—the price is not specified.