Google is teaming up with four top rated design schools—Parsons The New School for Design, Pratt Institute, School of Visual Arts and The Cooper Union—as well as Swedish educational company Hyper Island for a design program titled “30 Weeks.” The initiative will channel expertise, ideas and professional insights from Googlers and will last for about 6 months in a co-working space in Brooklyn’s Dumbo.
The project targets designers aged 18 or older, who want to get practical skills in developing designs for real products. The program of the course, developed by Hyper Island, will source the best from the curriculum of the four schools. It will feature crash courses in business, engineering and product design, all to provide the students with valuable and tangible knowledge. The students will retain the right for the intellectual property they’ve created.
The program’s timeframe—30 weeks—is an alternative to traditional academic studies that usually last for four years. The fee is $10,000, still students can get a scholarship that may return some percentage of the cost. The applications are accepted here, and the first sessions are slated for September 2014.
“We’re hoping they learn and have the time to pivot, to say, ‘that idea I came into the program, that I was so bullish with and was going to change the world with, now is going to turn 30 degrees to the left,” commented Founder-in-Residence Vivian Rosenthal to Fast Company. “We feel like 30 Weeks encompasses enough time to actually be iterating and constantly taking that feedback you’re getting from various thought leaders and VCs.”