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Google comes to the UK and launches a line of glass frames with Diane von Furstenberg

Google is extending the geographical domain of its Glass, adding the UK to the list of regions where the open beta Explorer program officially is rolling out. Great Britain becomes the second country after the USA where people can legally participate in the testing program to drive Glass to perfection.

The reason to launch the program in the UK, not in Australia or in any other country in Europe is explained by Google in its post on Google+. The company says thatthe world sees the UK as a center (actually, a centre) of innovation,” so it deserves to be the first market after the USA to welcome Google Glass. “[The UK] has produced some of the greatest technology inventors and inventions of the last century, and people on the ground are always excited to explore new products and ideas,” adds Google.

Anyone who lives in or visits London on June 27-28, can attend a special event to try the demo on. Consumers are invited here to RSVP to attend the Glass London Demo Days. For a deeper insight into what the Google Glass experience in London might watch a tour across London through the prism of the glasses in a video above.

Google extends the range of its Glass frames with the launch of a new collection by Diane von Furstenberg. The line crafted for the US consumers is sold via the www.net-a-porter.com online store and includes styles for women. The price is set at $1,800 for all color solutions, brown, shiny lagoon, shiny elderberry, matte java and matte ice.

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Pic.: The DVF Google Glass line, www.net-a-porter.com

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