Moët & Chandon is encouraging consumers to capture the unique spirit of summer as part of the Ice Challenge campaign. The effort promotes the upcoming launch the new Moët & Chandon Ice Imperial drink. Consumers are invited to join in using the hashtag #icechallenge.
The brand offers one theme for each month. The June’s theme is “Urban and Fresh”—consumers are invited to share their vision of this in their pictures, shared with #icechallenge. The entries can be submitted via Twitter or Facebook. The theme of July and August will be “Sea and White” and “Pool and White” respectively.
The winning work will be rewarded with “a Moët experience”—a dinner for two in a special dining venue that serves Moët & Chandon champagne.
“Summer is simply made for an escape, and Moët Ice Impérial is its essence in a glass. Whether it is an urban, resort or yacht escape, Moët Ice Impérial signals summer with just the clink of an ice cube,” commented Arnaud de Saignes, International Director of Marketing and Communications for Moët & Chandon.