Kenzo has collaborated with Toilet Paper art magazine’s creative team for a new episode of the somewhat surreal advertising campaign for the fashion label’s FW 2014 collection of Men, Women, Kids and Accessories. The effort builds on the same somewhat eccentric, playful and vibrant approach that was used in the previous two installments.
The new campaign is totally different from traditional marketing approaches of fashion labels, getting the models grabbing the phone through a broken mirror, popping out of holes in the floor or breaking into houses using the dog door and many more. “Where once in the image it was the protagonists dictating the mood, herein lies a world where the subjects are trying to find their way through unknown territory,” states the description to the campaign’s video.
Fashion models Guinevere Van Seenus and Robert McKinnon are featured in the promo images and videos that seem bizarre but totally captivating. The collection is inspired by David Lynch, so it was quite natural for the creative team to incorporate some of the emotions a person might experience when watching his films. The campaign was announced with a series of GIF teasers on the brand’s site.
“Guinevere really feels like a woman who could live in David Lynch’s world and could emulate the range of charactor one could see in his movies. We loved how she plays on the subtly ambiguous relationship with Robert. It’s part of the process of trying to discern what’s really going on,” shared Humberto Leon, one of KENZO’s creative directors.