Latest report called “This Year, Next Year” by WPP-owned media management from GroupM, forecasts that global media spend in 2014 will reach $534 billion, a 4.5% increase over 2013. The ad spending will increase 5% to $560 billion in 2015, GroupM predicts. Both figures are very close but slightly fewer than the calculations earlier revealed in July by eMarketer.com.
Specifically, the report analyzes 17 markets showing the fastest dynamics or growth of ad spend in nominal volume. USA ranks #1 with almost 25% of global ad dollars ($162, annual growth 3.4%), where, according to eMarketer, $564.84 will be spent per person in 2014. On the other hand, China, where ad spend per person is as low as $37.01, the increase rate is as high as 9.8%, with an annual ad investment of 76 billion. Other so-called BRIC countries such as India, Brazil and Russia also show fast growing annual rates of 10% to 6% —depending on stability in domestic affairs.
In Western Europe, on the opposite, the ad spend slows down and in 2014 remains 20% its pre-recession peak of 2007. GroupM predicts that advertising investment will be moderating from double- to mid-single-digits in 2014 and 2015.
The full report is available for purchase for $250 at the GroupM website.