Louis Vuitton promotes the Fall 2014 Shoe Collection with an effort that gets the shoes integrated into the Paris scenery. The effort includes a black-and-white video and a digital promotion on the brand’s official website.
The 48-second video is designed as a look-book showcasing the shoes from the latest footwear collection of the French fashion house, “dancing” across Paris. The spot focuses on the shoes only and their most distinctive modern feature—the zip. The shoes come against miniature Paris landmarks such as la Tour Eiffel, Place de la Concorde, du Trocadero, du Louvre, and more.
The collection features brogues, loafers and ankle boots, made from calf or waxed calf leather, as well as sandals and low boots crafted with python and suede goat leather. The shoes are revealed on the pages of a live photo album in the video, which adds a classic touch to the experience. With this effort, Louis Vuitton, the recognized bags and accessories label, wants to declare its dedication to shoes as well.
“In a skillful trompe-l’œil, a play on perspective, pairs of shoes have stomped through the emblematic public squares in Paris under the aesthetic eye of Scottish photographer and film director John Wright,” says the description to the piece.
Recently, Salvatore Ferregemo released a spot that also focuses of a pair of red stilettos and pieces of art—the film comes as a tribute to Florence.