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Saatchi & Saatchi set Samsonite against the world in a new series of playful videos

Luggage and travelling aссessories can be advertised creatively: proved by Saatchi & Saatchi. The Belgium office of the agency has recently launched five new whimsical videos for the luggage brand Samsonite that follow the campaign started earlier this year, “Samsonite VERSUS the world.”

In the ads, five new items are being tested in an ironical “clash” with some of the travelers’ foes: small space, extra space, bad weather, boarding time and business risks. Predictably enough, all 5 brand new Samsonite items are victorious in all those strange challenges.

Check out the one called “Samsonite versus small spaces” below with the four remaining videos available here.