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We’re loving it for 40 years: McDonald’s celebrates anniversary in the U.K.

Tomorrow, August 30, McDonald’s is rolling out six nostalgic TV commercials to celebrate its 40th anniversary in the U.K. market. The company’s long-standing advertising partner Leo Burnett has once again set a course for “things that matter”—capturing either happy or sad moments of our life, with McDonald’s on the background.

Four 30-second ads —‘The Just Passed Your Test Drive-Thru’, ‘The Camping Trip SOS’, ‘The Nervous First Date’, ‘The Just Moved In Reward’—will roll out on VOD in the commercial break of X-factor 2014 with two more ( ‘The Bubbles Is Now In Heaven Chat’ and ‘The After Movie Natter’) to follow later on TV and online.

 Credits:

Client: Alistair Macrow & Stephen Hill – McDonald’s UK
Creative Agency: Leo Burnett
Copywriter: Ed Morris & Andy Drugan
Art Director: Ed Morris & Andy Drugan
Creative Directors: Adam Tucker, Matt Lee, Peter Heyes
Executive Creative Director:  Justin Tindall
Agency Producer: Bruce Macrae
Planner (Leo Burnett): Josh Bullmore & Sarah Sanford
Media Agency: OMD
Planner (OMD): Kathryn Armstrong & Chloe Grainger
Director: Pete Riski
Lighting Cameraman: Jean Noel Mustonen
Production Company:  Rattling Stick
Production Company Producer:  Kelly Spacey
Editor: Eve Ashwell at Cut & Run
Post production: Moving Picture Company
Post Producer:  Leianna Campbell
Telecine: Henri Pulla
Music clearances:  Jeff Wayne Music

OOH Credits:

Client: Alistair Macrow & Stephen Hill – McDonald’s UK
Creative Agency: Leo Burnett
Copywriter: Ed Morris & Andy Drugan
Art Director: Ed Morris, Andy Drugan, Lance Crozier
Creative Director: Adam Tucker
Executive Creative Director: Justin Tindall
Photographer:  Emma Hardy

Music featured in each of the ads in the campaign:

‘The Just Moved In Reward’:  ‘Brand New Key’ by Melanie
‘The Nervous First Date’:  ‘Lovin’ You’ by Minnie Riperton
‘The Just Passed Your Test Drive-Thru’:  ‘The Boys Are Back In Town’ by Thin Lizzy
‘The Camping Trip SOS’:  ‘Rainbow’ by Peters & Lee
‘The After-Movie Natter’:  ‘We’ by Neil Diamond
‘The Bubbles Is In Heaven Chat’:  ‘All By Myself’ by Eric Carmen

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