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Top smartphone apps of 2014: Nielsen’s overview

As part of its annual Nielsen Mobile Netview 3.0 study, the market research company has analyzed what smartphone applications and operating systems were popular in the U.S. in 2014.

According to the research, the smartphone penetration rate in the U.S. grew from 69% from January 2014 to 76% by October, with the majority of mobile subscribers using Android (52%), iOS (43%), Windows phone (3%) and Blackberry (2%).

The most popular apps in the U.S. in 2014 were the social ones: a Facebook app (118 unique monthly users, 15% year-on-year rise since 2013), a Google Search (90,7 million monthly users), and a YouTube app (88,3 million unique monthly users).

Top 10 popular smartphone apps are listed below.

Rank App Avg Unique Users YoY % Change
1 Facebook 118,023,000 15
2 Google Search 90,745,000 14
3 YouTube 88,342,000 26
4 Google Play 84,342,000 11
5 Google Maps 79,034,000 26
6 Gmail 72,405,000 8
7 Facebook Messenger 53,713,000 242
8 Google+ 48,385,000 78
9 Instagram 43,944,000 34
10 Music (iTunes Radio/iCloud) 43,944,000 69

 

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