Today we publish the best 13 design works released in January/February 2015.
1. Strategic branding consultancy Coley Porter Bell has redesigned the UK’s cheese brand Seriously Strong. In line with the brand’s long story that takes roots in Scotland in 1850, the new design brings to life the product’s value proposition: its provenance, heritage and taste.
2. Heineken Russia and Moscow-based agency Depot WPF have created a new brand of rice beer for the Far East and Siberian regions—the Chinese-styled Feilong. The naming of the new brand refers to the legendary namesake dragon, an animalistic incarnation of the Chinese god of wind.
3. Brand packaging and design agency BrandOpus has worked with Vivid Drinks to launch two new products in their range of Matcha green teas, including a 100% unsweetened matcha green tea drink.
Another latest BrandOpus’s project has been done for Wiggle, the UK’s number one cycling and tri-sport equipment e-commerce company. The agency has redesigned the company’s brand identity to expand its global presence.
4. London-based brand consultancy Ergo has partnered with Soft & Gentle to create the identity for their new expert deodorant range ‘Skin Science’. The range has a minimalist design on a silver pack, raising the profile of the brand without disrupting the original range architecture. There are three variants in the new range.
5. Bulletproof has designed new primary and secondary packaging as well as visual identity system to flex across all touchpoints for the new Heineken® UEFA Champions League. The new packs drive Heineken’s promotional strategy and accompanying television commercial, ‘Champion the Match’.
6. ButterflyCannon has developed packaging design for the finest product of their long-standing client Glenmorangie— Glenmorangie Pride 1978. The agency was tasked with retaining the existing iconic Pride decanter and coffret whilst amplifying both its prestigious nature and its exclusive story.
7. To celebrate its 153rd anniversary this year, the Bacardi Cuban rum has refreshed its bottle design with a “heavy influence” by Art Deco style—for the first time in the last decade. The company doesn’t share the name of the agency behind the new bottle and re-drawn logo, however, admits that it was designed in consultation with some of the world’s leading bartenders. The new bottle was launched in the UK in February.
8. Aesop, the brand storytellers, has created quirky, audacious packaging for Bristows Oh Fudge! that brings to life the intriguing flavour variants. The agency also came up with the brand name ‘Oh Fudge!’, the strapline ‘A match made in Devon’ plus witty back-of-pack stories for each flavour.
9. London-based design agency jkr has partnered with Scotland’s national drink IRN-BRU to launch a series of limited edition pack designs. The new bottles are clad in tartan from cans all over the country as peer of 2015’s “Bru’s Your Clan” campaign. 57 different types of tartan covering up to 11.000 different surnames will be launching in stores at mass scale.
Another jkr’s latest project is for Berrywhite. The company has expanded their organic drinks offering to include a new premium sparkling fruit drink in slim cans that are available in store from January 2015.
10. Parker Williams has designed a new bespoke balsamic vinegar label for the iconic vinegar brand Sarson’s. The team has developed a bespoke take on the original label design, incorporating the brand’s emblem in a bright gold against a deep black background, giving a luxury feel.
Another recent project is packaging for Paddy’s Bathroom, the new children’s toiletries brand from the founder of Ella’s Kitchen.