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Cannes Lions final winners announced: 22 Grand Prix recipients

Last Saturday saw the final award ceremony that concluded the 62nd Cannes Lions festival. 

Overall, this year’s event has spanned seven full days of impressive content delivered by nearly 500 speakers, welcomed over 37,000 entries and 13,500 delegates, held seven Young Lions competitions, and hosted five award ceremonies and two gala events.

Here’s the roundup of the the Grand Prix recipients in the 22 categories.

Creative Effectiveness

Volvo Trucks, Live Tests; Forsman & Bodenfors

A series of “live crush tests” of Volvo that prove its superiority.

Cyber

Under Armour, I Will What I Want; Droga5 New York

Gisele Bundchen demonstrates her never-give-up attitude and stamina, continuing to do what she wants despite of public appraisal or disapproval.

Design and Promo & Activation

Volvo, LifePaint; Grey London

Invisible in the day light, this reflective dye is to improve satefy of cyclists on the road at night. 2,000 of tubes were sold in the UK stores for cyclists on an instant.

Direct

Volvo, The Greatest Interception Ever; Grey New York

Instead of rotating a standard TV ad during the Super Bowl, Volvo suggested that the TV viewers tweeted their ideas on who to gift with a new Volvo XC60 every time they saw ads of other automotive brands.

Film

Geico, Unskippable: Family; The Martin Agency

15 seconds of ‘unskippable’ ads from the insurance company during which a dog manages to crash down everything from the table.

Leica, 100; F/Nazca Saatchi & Saatchi

100 years of photography with iconic Leica cameras.

Titanium & Integrated

Domino’s Pizza, Emoji Ordering; Crispin Porter & Bogusky

The agency came up with an idea to make pizza ordering possible via Tweets using emojis only.

Nike, Jordan, Re2pect; Wieden + Kennedy New York

Paying homage to Derek Jeter, the former captain of the baseball team New York Yankees.

Film Craft

John Lewis, Monty The Penguin; Adam&EveDDB

A masterfully crafted story about friendship between a boy and a penguin.

Innovation

What3Words, a multi-lingual service of assigning addresses everywhere in the world.

With this service, around 4 billion people received exact addresses which improved their accessibility in case they needed help from non-profit social organizations. For this purpose, the developers of the project divided the world map into a net of 57 billion squares 3*3 meters large. They assigned an exact address of three words to every square. The What3Words apps for iOS and Android are available here.

Radio

Soundcloud, The Berlin Wall of Sound; Grey Berlin

To celebrate the 25th anniversary of the fall of the Berlin Wall and to pay tribute to the post-war victims, the music streaming service Soundcloud has created a ‘music wall’ made of real sounds of those dreadful times. The track lasts 7 minutes 32 seconds — exactly how long it takes for the sound to “come” all 155 km along the Berlin Wall.

Product Design

Lucky Iron Fish Project

The project for the Cambodians who suffer from iron deficit in their diet. The namesake company Lucky Iron Fish™ created sets of little metallic fishes made with iron that could be added in the dishes during the cooking process to overcome the iron deficit.

PR

Always, Like A Girl; Leo Burnett

The women-empowering experiment from Always aimed to prove that girls can do everything just like boys.

Media

Vodafone, Red Light Application; Y&R Istanbul

An application for Turkish women suffering from home violence.

Glass

P&G Whisper, Touch the Pickle; BBDO India

In India the word “periods” is considered taboo, so the intimate sphere of women’s life is stigmatized. For example, there’s a prejudice that during these special days women mustn’t touch canned pickles so that they don’t go bad. The women’s hygienic brand Whisper from P&G conducted a revolutionary campaign to debunk myths about this topic.

Outdoor

Apple, Shot on iPhone6; TBWA Media Arts Lab

A beautiful photographic campaign about the new iPhone 6.

apple_iphone6_cannes-lion

Mobile

Google Cardboard

Google’s cardboard glasses that miraculously turn into virtual reality gadget with the help of a smartphone.

Press

Buenos Aires Public Bike System, Never Stop Riding; The Community

Public bike rental service in Buenos Aires launched a series of posters announcing that they were now open 24/7.

never-stop-riding_cannes_02 never-stop-riding_cannes_01

Health

Astrazeneca, Take It From A Fish; DigitasLBi

The campaign educates viewers about healthy eating and the benefits of good food.

Sport England, This Girl Can; FCB Inferno

This was a motivational campaign aimed to encourage girls not to depend on public opinion and do sports no matter how they look.

Always, Intimate Words; Leo Burnett Mexico

In the language of Sapoteks, Mexican Indians, there was no a word referring to women’s genitals,  because those parts of bodies were considered taboo. For this reason, many women could not explain the nature of pains of discomfort—that led to spreading of ovarian cancer. “Always” gathered local linguists and female representatives of the tribe to come up with a word for women genitals, and published a dictionary with illustrations for the next generations of women speaking that language.

Grand Prix for Good

ALS Ice Bucket Challenge

The world’s most famous flashmob that attracted funds and public attention to the problem of ALS disease won the Grand Prix for Good, just like Leo Burnett’s forecasts had predicted.

The full list of winners is available at www.canneslionsarchive.com.