News » Design

Seven major redesigns in June 

Alitalia, Spotify, Quora and Oculus have got new visual identity, while Netflix and Instagram have redesigned their websites. LinkedIn’s Pulse app has gone through redesign too.

1. The Italian international airline Alitalia unveiled a new brand identity and livery developed by Landor Associates. The previous design was also created by the agency in 1969. The new logo features a more dominant, stylized letter A and an increased number of primary color tones.

Alitalia_02_logo

Pic. New visual identity for Alitalia

Pic. New visual identity for Alitalia

2. Spotify, a digital music-streaming service, has updated the color shade of its logo—from a pea green to mint green. The company explains the need to refresh the logo as a move to complement  the new color scheme both on mobile and desktop. The change, however, sparked outrage as mobile users were not happy to re-download the app for the sake of the new logo shade.

Pic.: Spotify new (above) and old (below) logo

Pic.: Spotify new (above) and old (below) logo

3. Quora, a popular Q&A online platform, has updated its logo and website. The new Quora wordmark is written with a custom typeface developed by Commercial Type based on three typeface genres—Century Schoolbook, Baskerville and Caslon, as Design Week reports. The new identity and quirky illustrations on the welcome page aim to add visual lightness to the interface.

Quora old and new logo

Pic.: Quora's new logo and illustrations on the website

Pic.: Quora’s new logo and illustrations on the website

4. Oculus, the American technology startup acquired in 2014 by Facebook, has revealed the redesigned identity by three designers: Cory Schmitz, Mackey Saturday, and Nicolaus Taylor. The company that develops helmets for immersive virtual reality experience has ditched an eye icon in its logo and added an elegant letter O which actually consists of two ‘Os’, the Brand New reports.

Pic.: New logo for Oculus

Pic.: New logo for Oculus

5. Netflix, a popular on-demand Internet TV service, has rolled out the new user-friendly interface designed to make the website work faster, providing more information and better visualization to users—just like an app. The cleaner, more immersive user interface has been designed by the in-house Netflix team.

Pic.: a screenshot from the upgraded Netflix.com

Pic.: a screenshot from the upgraded Netflix.com

6. Instagram, the fastest growing mobile photo-sharing social network, has updated the design of its website to make it in line with the app and broaden the audience of the Instagram.com web version.

Pic. New Instagram.com profile page

Pic. New Instagram.com profile page

7. Pulse, the news aggregating and publishing platform integrated with LinkedIn, has redesigned its iOS and Android app. The new app delivers personalized professional news and stories based on a user’s LinkedIn account in a seamless and user-friendly way.

LinkedInAppPulse_new design_02

Pic.: UI of the redesigned pulse for iPhone

Pic.: UI of the redesigned pulse for iPhone

related