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PepsiCo introduces new craft, naturally flavoured soda line Stubborn

PepsiCo announced it would roll out a new line of craft, more natural fruit-flavoured soda range called Stubborn, Beverage Digest reports. The six varieties will be available through newly designed fountain dispensing systems in the food serving outlets in some regions of the U.S. from summer. 

It is yet not disclosed whether Stubborn soda will be bottled for retail, as its predecessors, more natural ‘hipster cola’ Kaleb’s Kola and Mountain Dew Dewshine.

The new Stubborn line comes in response to a growing consumers’ demand for healthier drinks.

Pic.: New PepsiCo fountain system with craft drinks, including Stubborn Cola. 3D render

Pic.: New PepsiCo fountain system with craft drinks, including Stubborn Cola. 3D render

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