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Biweekly design news roundup: Viewpoint, JDO, Aesop, F&F, Taxi, Design Bridge, PWW, Bloom

1. The Russian beer manufacturer Efes Rus has worked with the branding agency Viewpoint to redesign labels and cans for Velkopopovecky Kozel’s non-filtered range. 2-D graphic design on the cans was printed by Rexam.

Photo: redesigned Kozel Velkopopovecky

Photo: redesigned Kozel Velkopopovecky

2. JDO has continued partnership with their long-standing clients. The agency has redesigned the packaging for the new iced tea drink Imsdal Iste, a brand from the Ringes portfolio, for the Norwegian market.

Photo: Norwegian ice tea Imsdal Iste

Photo: Norwegian ice tea Imsdal Iste

Another project for the Ringnes company was the packaging design for the low-alcohol beer Lettøl, or ‘light beer’ in Norwegian.

Photo:  Lettøl beer

Photo: Lettøl beer

This month, JDO has also supported Dove’s relaunch in a new packaging on the Japanese market.

Photo: Dove hair care range for the Japanese market

Photo: Dove hair care range for the Japanese market

For the Dutch market, the agency has created Andrélon Deluxe, a new super premium salon tier for the existing local haircare brand Andrélon, also owned by Unilever.

Photo:  Andrélon Deluxe

Photo: Andrélon Deluxe

3. Aesop Agency, the brand storytellers, has created premium packaging, copy and the tone of voice for Joe Delucci’s, the Italian gelato brand.

Photo: Joe Delucci’s, the Italian gelato brand

Photo: Joe Delucci’s, the Italian gelato brand

4. Family (and friends) has partnered with online snacking experts Graze to launch a new ‘Good to Go’ retail range listed with Sainsbury’s, Boots and WH Smith Trave.

Photo: Graze snack for the retail channel

Photo: Graze snack for the retail channel

5. Taxi Studio has designed three package designs for a limited-edition Carlsberg range, Shining History, that launches in July, exclusively in Russia. Bottles covered with shrink sleeves will feature an iconic Carlsberg hop leaf as a centerpiece of the new design.

Photo: limited-edition Carlsberg range, Shining History

Photo: limited-edition Carlsberg range, Shining History

6. Design Bridge has created identity and packaging for a new men’s grooming range, ‘The Gentleman Floris’, by the namesake British heritage perfume brand Floris. The range is aimed to appeal to the younger male, while celebrate the brand’s rich 300-year history and its iconic location on London’s illustrious Jermyn Street.

Photo:  ‘The Gentleman Floris’

Photo: ‘The Gentleman Floris’

The agency has also presented its latest work in refreshing the brand identity and packaging for Tate & Lyle’s sugar range. The new packs were inspired by the uniquely British eccentricities of baking, preserving, and tea drinking rituals.

Photo:  Tate & Lyle’s sugar range

Photo: Tate & Lyle’s sugar range

7. PWW has designed a space for the GSK-Novartis new joint venture’s Consumer Healthcare office for the Senior Leadership team in Brentford, Middlesex. It’s a highly branded environment, with the orange GSK logo prominent at the forefront, alongside an exhibition that showcases some of their products within a pharmacy space.

071 Entrance

Photo: GSK-Novartis new joint venture's Consumer Healthcare office. Photography by French+Tye

Photo: GSK-Novartis new joint venture’s Consumer Healthcare office. Photography by French+Tye

8. Bloom has redesigned the premium range of Hovis breads including the ever-popular Seed Sensations, Granary and Wheatgerm. The agency has crafted a new loaf-shaped logo.

Photo: Hovis re-designed premium range

Photo: Hovis re-designed premium range

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